Zhen Mingli: Taiwan LED lighting factory is unclear competitiveness and fear of losing land

The awareness of global energy-saving and power-saving has risen, and the penetration rate of LED lighting is still only 15~17% this year. The imagination of future development is still large. In the past two years, mainland LED companies have sprung up, and the registered companies are as high as possible. Tens of thousands of homes, so when the LED industry is in a bad mood, the LED land plant is undergoing phase-out and integration.

Zheng Jianwen, general manager of Zhen Mingli Taiwan, pointed out that after the integration of mainland LED industry, the business strategy will be more and more clear, and concentrate on operating its own strengths, such as the development of a single LED lighting bulb or lamp field, focusing on lowering manufacturing costs, etc. When the land factory sets a good target and storms the advantage of this feature, the market competitiveness will be very amazing.

In contrast to the Taiwanese factory, Zheng Jianwen said that more and more enterprises in Taiwan are investing in LED lighting. In addition to the LED factory that is a light source, factories including bulb power supplies and heat dissipating components have seized the LED lighting market, but these operators are operating their own way. The positioning is unknown, just follow the introduction of LED lighting brand products (such as bulbs, etc.), forget their own superiority, which makes the company easy to be eliminated by the market torrent, then the market competitiveness of LED lighting Taiwan factory will be lost to the land factory .

Zheng Jianwen believes that the trend of Everbright, the largest LED lighting market, has been very clear. It is estimated that 2013 will be the beginning of capital operation, that is, who is more powerful and more arrogant than others, so it is estimated that the first (2013) year 1 During the season to the second season, there will be changes in the LED lighting market. These small and scattered factories will return to their original positioning and fade out from the LED lighting brand market. The real business strategy will focus on how to effectively expand production capacity. In turn, the product volume will be larger and the market share will be larger.

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