Which LED panel light is strong? Ten LED panel light manufacturers research

Opt LED panel lights are available in both direct and side lighting applications, mainly in the office, school, hospital and other fields. At present, this product category can not be used as the "top pillar" of the overall sales of Op. Op Lighting said that the market demand for LED panel lights is very large, but the market competition of various lighting manufacturers is also very fierce. In the market promotion of LED panel lights, Op Lighting has paid more attention to price and increased market share with a more reasonable price/performance ratio.

Op Lighting also introduced that the advantage of the side-emitting panel light is that the lamp body is slim, but the cost is slightly more expensive than the direct-type type, and the higher system light efficiency of the direct-type panel lamp is a major advantage; based on the structure of the lamp In terms of cost control, cost control is also an advantage, but overall, it is less acceptable than side-lit panel lights.

Guoxing Optoelectronics: Adhere to the core position of technology

Guoxing Optoelectronics' LED panel lights are available in both side and direct type. Guoxing Optoelectronic's side-emitting and direct-lit LED panel light sources are all made of high-brightness National Star Optoelectronics' own SMDLED, which has a more uniform light output and higher index. The frame is stronger and the light is even and comfortable. Its LED panel lights are used in office buildings, hospitals, banks, municipal office buildings and other projects and exports, as well as kitchen and bathroom lights for home lighting, LED panel lights sales accounted for about 15%.

Xu Zhenfeng, general manager of Guoxing Photoelectric Lighting Division, said that in terms of the domestic market, most price-sensitive customers, so effective control of product costs is the key to increasing market share. While ensuring high light efficiency, high index and uniform light output, Guoxing Optoelectronics actively explores ways to effectively reduce costs and provide consumers with higher quality and more cost-effective LED panel light products.

Zhaoxin LED: grasping consumer appeals

Zhaoxin LED focuses on the side-emitting LED panel light. Under the premise of light and thin shape, the Zhaoxin LED panel light is evenly illuminated to ensure the ideal lighting effect. Zhang Linsen, general manager of Zhaoxin LED Indoor Lighting Division, said that the side-emitting panel light has the advantages of light weight, thin body, convenient installation and transportation, and the disadvantage is that it is easy to emit uneven light. The advantage of the direct type flat panel lamp is that the illumination is uniform and the brightness is sufficient; the disadvantage is that the weight is heavy, and the transportation and installation are relatively inconvenient.

Zhaoxin LED panel light design meets consumer demand

In marketing, Zhaoxin LED pays attention to product appeal and market appeal: firstly, to explore competitive product characteristics for the market, improve product cost performance while ensuring low cost; secondly, better understand the market and grasp Customer or consumer appeal to meet consumer demand.

Broadcasting: The product is mainly called "price card"

The broadcast LED panel lights are mainly used in offices, hospitals, shopping malls, factories and home kitchens and kitchens. At present, the broadcast only produces LED panel lights. Yao Huaiju, chairman of Zhuhai Satellite Broadcasting Lighting, said that the market share of LED panel lights is expanding rapidly. According to reports, the broadcast mainly plays "price cards". As Yao Huaiju said, price popularity is a powerful strategy for broadcasting. After all, it is not easy for many companies to produce high-quality products at low cost; between enterprises and enterprises. The difference is in the configuration of the raw materials, and the side-emitting and direct-lit panel lights are not much different.

Yongke Optoelectronics: designed according to customer needs

Yongke Optoelectronics LED panel lights are mainly direct-lit. The director of Yongke Optoelectronics Marketing, Dr. Tang Zhengning believes that its LED panel lights can solve the problems of energy saving and temperature rise, and can be applied to various applications. Based on the characteristics of the products, Yongke Optoelectronics designs reasonable product types according to the actual needs of customers.

Tang Zhengning believes that the advantages of LED panel lights are far more than these. Different from the previous lighting effects, plus the LED should have far more than the life of traditional fluorescent lamps, which makes it have a wide application space, and it is not so simple to replace the traditional product.

Sunshine Optoelectronics: pay more attention to light quality

In the field of lighting, Rishang Optoelectronics only produces LED panel lights, mainly in the category of side lighting, and its products have obtained various certifications at home and abroad, including 3C, CE, UL, TUV and so on. With the gradual rise of the influence of the LED panel light market, LED manufacturers represented by Risho Optoelectronics have begun to touch this market.

LED panel lights are used as lighting segment products, and their shipments are much smaller than those of bulbs and lamps. In the field of commercial lighting, consumers are increasingly demanding the quality of lighting light, and LED panel lights are light-emitting, soft and uniform, and have excellent eye protection. Dr. Lu Tingsong, general manager of the Sunshine Commercial Lighting Operation Center, said that LED panel lights have gradually been recognized by consumers, and the market penetration rate has also increased year by year.

Dr. Lu Tingsong also said that in the field of lighting, Rishang Optoelectronics only makes LED panel lights, and the products have obtained various certifications at home and abroad; Rishang Optoelectronics continues to fully integrate the LED panel lamp industry chain to accurately grasp the technological characteristics of upstream raw materials.

Ocot: the perfect replacement for traditional lamp panels

Ocot LED panel lights are available in both direct and side lighting, with sales accounting for 30%, mainly exported to Southeast Asia, the European Union and the Middle East. According to Wu Maoxiong, director of the lighting business department of Okote, at present, the penetration rate of Ocot's LED panel lamp products to the domestic market is 3%, and the penetration rate of the export market is as high as 20%.

Wu Maoxiong introduced that the advantages of panel lights developed and manufactured by Okote Lighting are cost-effective. At present, the price level of Ocot LED panel lights is medium to low, the cost performance is high, and the cost control will continue to be optimized.

Rongguang Lighting: only side lighting products

Ronggong Lighting focuses on side-emitting LED panel lights, which are mainly used in office places, schools, wine cabinets and high-end kitchens and places where the design environment is relatively high. At present, sales account for more than 90%. In terms of increasing market share, Ronggong Lighting mainly works on related product features, such as aesthetic design and glare-free.

Zou Yongming, director of Fujian Ronggong Lighting, believes that each company's positioning is different, and the lighting lighting only makes side-emitting LED panel lights. The fusion adopts the technology of side illuminating and outer frame integration, which is very simple and beautiful, and the uniformity of light is high.

Guoya Lighting: Foreign market is better than domestic

The application of Guoya Lighting LED panel lights is mainly for shopping malls, and hotels and homes are also involved, with sales accounting for about 40%. In terms of increasing market share, Guoya Lighting mainly starts with product quality, including improving product brightness and life, etc., followed by improving after-sales service, improving product lines and increasing product categories.

Wei Peng, general manager of Guoya Lighting, said that in the market, side lighting is more popular than direct-lit LED panel lights, because direct-lit panel lights can involve dark areas. At this stage, LED panel lights are better in the foreign market than in China, especially in Africa, Thailand and other regional markets.

Youjia Lighting: Adjustment of product structure

Youjia Lighting only produces LED panel lights. The products are mainly used in the field of tooling. The applications are mainly in the public areas such as office buildings, hospitals and shopping malls. In the future, Youjia will continue to reduce costs, benefit consumers, and make major adjustments in product structure to increase market share.

Shi Feiyue, general manager of Youjia Lighting, said that LED panel lights have been more and more popular in the tooling market due to their beautiful luminous surface. After four or five years of development, they have been recognized by the market. Straight down panel lights have attracted more and more attention from customers due to their more and more outstanding cost performance and attention from the engineering market.

Microscopic lighting: market and potential are optimistic

LED panel light as a basic lighting product, its market conditions and potential are quite optimistic, micro-lighting LED panel lights are mainly used in office lighting, its sales accounted for about 30%. According to reports, at present, micro-illumination is working with Tsinghua University to study panel lights with internal broadcast and air purifiers.

According to Yang Jun, general manager of micro-lighting, in terms of marketing, they mainly start from the functions, processes, materials, appearance and installation methods to enhance the market share of LED panel lights. In different specific environments, both side illumination and direct type have their advantages and disadvantages. The side illumination has the advantages of less glare and light weight, while the direct-lit LED panel lamp has high illumination and glare is inevitable.

Green PV: insist on the stability of quality

The green volt LED panel lights are mainly used in offices, shopping malls, hospitals, etc., which account for the largest proportion of hospitals. At this stage, the green PV is positioned at the mid-end. In the future, Green Volt will also win a larger market share by reducing product prices and improving product quality.

Zhang Yong, general manager of Lufu Optoelectronics, introduced that at this stage, the sales of die-cast panel lights in the export market are relatively large, and foreign markets such as Southeast Asia are also more sensitive to price, but Green Volt is still insisting on the stability of quality, and the price is short-term behavior.