Light-duty competition in the light truck market Jiangling Shunda wants to be the leader

The new year's automobile market has opened a new round of prelude with full expectation. The advent of the golden season of automobile sales has once again given momentum to various manufacturers. In particular, after the steady growth of the Year of the Dog, light truck manufacturers continue to appreciate the trend of the Year of the Pig. However, when it came to 2007, the sales of light trucks were a little abnormal. Compared with the same period of previous years, the sales of light trucks were in a slight decline. Who was the light truck market?

Light truck automotive market competition

Increasingly fierce

In 2006, China’s overall automobile sales exceeded 7 million vehicles, making it the world’s second largest automotive market.

The sales of light trucks reached 842,000. In China's commercial vehicle market, light trucks accounted for 28%, which is the second largest share of micro-vehicles in the market. Therefore, competition is becoming increasingly fierce.

Future domestic light truck market

Price in the main battle

Light trucks as a means of production data play a very important role in the development of the national economy. The domestic light truck manufacturers started from the production of agricultural vehicles. There is a huge gap between the technical situation and the international market. After the introduction of Japanese Isuzu’s 4J series engines in Jiangxi Jiangling Motors and Chongqing Qingling Motors in the early 1980s, domestic The light trucks have come to a fast-growing road, which has played a very important role in saving energy and improving production efficiency.

In China, the light truck market is mainly divided into high, medium and low grades, which is mainly reflected in the price range.

More than 70,000 yuan are high-end light trucks, mainly Qingling, Jiangling, and Futian Oumac; High-end light-card segment is still monopolized by JMC series light trucks, accounting for 80% of the market share.

5 to 70,000 yuan for the mid-range light truck, brought together more domestic light truck manufacturers, such as Austrian bell, Dongfeng, Jiefang, Jianghuai.

Below 50,000 yuan is a low-grade light truck, such as the Futian era, JAC models and so on.

The changes in the light truck market are closely related to the development of the economy. Before 2002, the light truck market was pyramid-shaped. With the development of the economy, it has become a goose egg in recent years. So the future competition is mainly in the mid-price competition.

Usher in the mid-price light truck

Quality era

In the light truck market, about 60,000 yuan of light trucks belong to mid-priced products, and are also the fastest-growing domestic market for light trucks. In this price range, there are Jianghuai Kangling, Jianghuai Junling, Aoling MRT, and Dongfeng. Jinba, Yangcheng and many other light-card brands, but hard to find signs of Qingling, Jiangling and other brands. However, a few days ago, major media reported that Jiangling’s upcoming high-end light trucks priced at 63,800 yuan, which caused a turmoil in the 60,000 yuan light truck market, as this would seem to trigger a change in the mid-price light truck market pattern. The price of high-quality light card era.

Before the introduction of Jiangling Shunda, mid-range light truck users had little chance of enjoying high-end quality. The most important factor in the purchase of cars is the engine performance, but the 6-ton light-weight 2 ton light truck could not find a product with a well-recognized 4JB1 engine; also, customers who buy mid-priced products basically focus on the short-term. Withdrawing investment, it is not expected that the service life will last for 10 years or 8 years, or that one day, a good price will be transferred to the used car market. However, all this is due to the introduction of Jiangling Shunda quietly changed: Match 4JB1 engine, generally 300,000 kilometers without major repairs, and 9 kilometers of fuel consumption per hundred kilometers - with such features an extended Jiangling Shunda light trucks sold only 63,800 yuan! Rewriting the mid-price light trucks rule is the most fundamental reason why Jiangling Shunda's listing has sparked a wave of waves.

On the afternoon of March 10th, Zhejiang JMC “Light Truck Shunda” will hold a public listing event in Kangqiao Expo City. In general, high quality must be high prices. So what kind of product is Jiangling Shunda? Can we really achieve high quality mid-price, or, as it claims, "refresh the bottom line of high-end light trucks"?

The reporter interviewed Liu Jingxian, a brand manager of Jiangling Motors Light Trucks. "Jiangling Shunda light truck is actually the economic version of the JMC light truck," Liu Jingxian introduced: "Our existing JMC light truck is definitely not selling this price, because the actual cost is there. But the customer very much hopes to spend the least The money to buy a high-performance car, so we devoted to study the light truck customer's demand and use characteristics, take the JMC light truck as a prototype, and streamline some additional functions on the basis of ensuring the high quality of the core function.Specifically speaking, we Jiangling Shunda's The engine is still using Jiangling 4JB1 engine - this ensures the high performance of the power system, while streamlining part of the configuration: air conditioning standard matching instead of side triangular windows, as well as cigarette lighter, electronic clock and some infrequent use The configuration has also been eliminated.In addition, we have also increased the localization rate of some components, but all domestically produced components have undergone rigorous experiments to ensure that they are at or near the same quality. Therefore, for customers who pay great attention to practical functions, Jiangling Shunda must be a very good choice."

“We believe that Jiangling Shunda's 'Practical, Simple, Extraordinary' design concept is to cut the needs of a considerable number of commercial vehicle customers. For this reason, we can also predict that the domestic mid-price light truck will usher in a 'high quality distribution'. Times.” Liu Jingxian revealed a kind of self-confidence in his remarks.