Incandescent lamp exit competitive energy-saving light source is very reliable Last year, the country released the incandescent lamp roadmap, and decided to prohibit the sale and import of incandescent lamps for general lighting of 100 watts and above from October 1, 2012. By October 1, 2016, The prohibition of the sale and import of incandescent lamps for general lighting of 15 watts or more means that incandescent lamps will gradually withdraw from the stage of history from this year. According to industry estimates, the market size formed after the elimination of incandescent lamps will be as high as several hundred billion yuan. Whoever will dominate this market will have to look closely.
Energy-saving lamps are currently incomparable in the sales performance of second and third-tier cities, but the concept of energy-saving lamps is not energy-saving. With the increase of consumer awareness and improvement of living standards, the mercury contained in energy-saving lamps is commonly known as a mercury element. This kind of toxic substances is not conducive to human health.
As an ideal alternative, LED light sources will become a trend in the future market. Pan Wenbo, the founder of Guangzhou International Lighting Exhibition, the world's largest lighting exhibition, told reporters that China is a major country in the production and consumption of incandescent lamps, with an estimated 15 billion incandescent lamps, annual production and sales of approximately 3.85 billion and 1.07 billion. The official announcement of the "Retirement of Incandescent Lamps Roadmap" will form long-term benefits for the LED lighting industry and energy-saving lamp industry. The market scale formed by replacing only the existing incandescent lamps will reach several hundred billion yuan.
According to the National "Twelfth Five-Year Plan for Science and Technology Development," semiconductor lighting accounts for more than 30% of the domestic general lighting market in 2015, and its output value is expected to reach 500 billion yuan, pushing China's semiconductor lighting industry into the world's top three. Experts assert that in the next few years, the total domestic LED lighting market will reach trillions of yuan.
LED light source technology has been formed in the domestic LED lighting industry is relatively concentrated distribution, has initially formed the Pearl River Delta, the Yangtze River Delta, southeastern China, Beijing and Dalian, the four major northern regions, each region has basically formed a relatively complete industrial chain, Dalian , Shenzhen, Xiamen, and Nanchang have already mature LED production bases.
On the one hand, due to the lack of sufficient understanding of LED lighting in the society, on the other hand, due to the high price of LED lighting products compared with traditional lighting products, LED penetration has been difficult to achieve satisfactory results. On March 20 this year, the “2012 Semiconductor Lighting Products Financial Subsidy Promotion Project” organized by the Ministry of Finance, the National Development and Reform Commission, and the Ministry of Science and Technology conducted an open tender in Beijing. Nearly 300 bid representatives from 110 companies from all parts of the country participated in the tender. activity. Including LED downlights for indoor lighting, reflective self-ballasted LED lights, and LED lights for outdoor lighting, LED tunnel light LED products are listed as tender products. The National Development and Reform Commission made it clear that in 2012 the Chinese government will spend 40 billion yuan for the purchase of LED street lamps, providing a 30% financial subsidy for users of LED street lamps.
In general, China's LED industry pattern is relatively industrialized in the south. The Pearl River Delta and Yangtze River Delta are the areas where the LED lighting industry is most concentrated in China. The upstream, middle and lower reaches of the industry chain is relatively complete, and it has concentrated more than 80% of the country's related companies. The North, on the other hand, relies on numerous universities and research institutions, and its product R&D capabilities are relatively strong.
Technology and price are still difficult to solve the problem Although there are currently a small number of home lighting companies in Zhongshan Guzhen market have chosen to use LED as a light source, but always meet a lot of barriers, is still in an imperfect period.
Encountered technical and equipment bottlenecks. In the LED substrate material technology and epitaxial wafer production equipment, the domestic LED lighting industry has obvious bottlenecks. The independent innovation and patents in the LED field of Chinese enterprises are mainly concentrated in the encapsulation phase. In the most critical aspects of white light, high-power LED lamp thermal balance issues, and lasting high-efficiency phosphors, technology patents have been used by enterprises in Europe, the United States, Japan, and other countries. monopoly. The brightness, heat dissipation, luminous efficiency and uniformity, anti-static capability, anti-leakage capability and quality control level of domestic LED lighting fixtures are still far behind that of international products.
LED lacks product pricing power. Domestic LED companies are small in scale and industrial resources are scattered. Core chips, especially high-power LED chips, mainly rely on imports from abroad. Individual small and medium-sized companies can only import expensive chips from abroad, resulting in a situation of low bargaining power, which keeps the cost high. For a single family, the energy-saving effect of LED lamps is not obvious and can not save much money. Moreover, LED lamps are about 3 times more expensive than ordinary lamps, and ordinary people can afford it, which is also a problem.
Lack of brand awareness LED companies have a large number of people, and they have mixed pros and cons. Products have different levels and there are no independent brands. As a result, some patents have been stolen, and infringements have occurred frequently.
According to a report released by relevant departments in Guangdong Province, LED homes in the United States, Japan, and Europe have more than 80% of LED chip core technology patents, while domestic similar companies have less than 10% of the same patents. For a long time, the core basic technology of epitaxial wafers and chip market in the upstream of LED has been monopolized by foreign giants such as Nichia, Toyota Synthetics, Cree, Osram, etc., which accounts for about 70% of the output value of the entire industry chain, which also makes China's LED industry chain. The structure is very unreasonable.
Numerous bottlenecks make the development of the LED industry still constrained, and cannot be as popular as energy-saving lamps. However, it is to be commended that more and more LED companies have focused on the market in the past few years, looking for channels suitable for their products, focusing on the differentiated advantages of market competition, gradually strengthening the promotion and cultivation of their own brands, and paying attention to the overall environment of the region. Regulate the market competition order, but LED home lighting is a long way to go.
Incandescent lamp exit competitive energy-saving light source is very reliable Last year, the country released the incandescent lamp roadmap, and decided to prohibit the sale and import of incandescent lamps for general lighting of 100 watts and above from October 1, 2012. By October 1, 2016, The prohibition of the sale and import of incandescent lamps for general lighting of 15 watts or more means that incandescent lamps will gradually withdraw from the stage of history from this year. According to industry estimates, the market size formed after the elimination of incandescent lamps will be as high as several hundred billion yuan. Whoever will dominate this market will have to look closely.