NVC opens the first domestic light environment experience museum to sell "light environment"

April 25, 2023

On April 28th, it was called the first real light environment experience museum in China - NVC Lighting Beijing Light Environment Experience Hall held a grand opening ceremony. The opening of the experience hall marks that NVC Lighting, as the domestic lighting industry giant once again leads the industry, and dominates the consumption concept of “light environment”. It is the first to explore new brand marketing after introducing the brand monopoly mode and operation center mode in the industry. mode. It is reported that NVC Lighting's experiential marketing model is more responsive to the needs of market customers and comprehensively enhances the high-end quality of overall lighting product sales and services. The experiential marketing model of “Light Environment Experience Hall” will provide a powerful impetus for the rapid development of NVC Lighting, and will surely bring a strong impetus to the innovation and upgrade of the industry marketing model.

On the morning of the same day, Wang Jinwei, Chairman of the China Lighting Association, Fang Hao, Chief Architect of China Building Decoration Association, Liu Chen, Secretary General of the Beijing Furniture Association Furniture Home Branch, President of the American Longan Group, former Director of the New York Planning Bureau, Rao and Ren, Liu Bo, Central Academy of Fine Arts Professors and hundreds of domestic famous decorative designers and other industry elites attended the opening ceremony.

Attendee: Chief Architect of China Building Decoration Association Fang Wei

Attendees: Professor Liu Bo from the Central Academy of Fine Arts

Attendees: President of the US Longan Group and former Director of the New York Planning Bureau

Attendee: Wang Jinwei, Chairman of China Lighting Association

Guest tailoring ceremony

NVC Lighting, a light environment experience museum located in the North Fifth Ring Road, Chaoyang District, Beijing, covers an area of 2,000 square meters and is a two-story steel structure exhibition hall. It adopts the minimalist LOFT architectural style and is the first theme of “light environment experience”. Compared with the so-called “light experience center, lighting experience hall, lighting laboratory” with hundreds of square meters of space in many domestic lighting brands, NVC Lighting Beijing Light Environment Experience Hall is the first truly “light environment experience” in the domestic lighting industry. Pavilion."

Color changing NVC Light Environment Experience Hall

Explore the new "experiential" marketing model

According to reports, 10 years ago, NVC lighting took the lead in introducing the brand monopoly model of the lighting industry, which was based on the full investigation and analysis of the development law of the industry sales model at that time. Through 10 years of hard work, NVC Lighting's specialty stores have spread all over the country and even overseas markets. NVC has also won many international-level projects such as the Beijing Olympic Games, Shanghai World Expo, and Guangzhou Asian Games. Ten years later, NVC Lighting established the “Light Environment Experience Hall”, which is also an exploration and foresight of the future industry marketing model. With the deep development of the market, the traditional business model of product display and retail-oriented has been unable to meet the current market demand and customer needs, such as government, enterprises, municipalities, buildings, businesses, homes, architects, The design industry has put forward higher demand for lighting. The demand for lighting has been met from the need to meet the functional requirements to the pursuit of lighting art, lighting taste and lighting value, and the country is also vigorously promoting energy-saving emission reduction and green environmental protection. Vigorously promote green lighting and LED lighting, and put forward higher requirements for products and services.

Supermarket lighting experience area

The Experience Pavilion is aimed at high-end retail customers and engineering customers, targeting urban lighting, road lighting, municipal administration, major projects, and at the same time driving the development of architects, decorative designers, electrical engineers, and large customer resources. Through comprehensive and professional light environment display, we provide services such as lighting design, consulting, construction, etc., and form a light environment experience museum that provides the overall lighting service as the core business, and realizes the goal of providing comprehensive lighting services to customers, and gradually realizes the national chain. Realize the development, production, promotion, sales and service of lighting and lighting products by NVC, form a leading brand of lighting service professional management level, and realize the new development strategy of the first brand of lighting and lighting products manufacturing and circulation in China.

Clothing monopoly experience area

By establishing a light environment experience pavilion platform, NVC integrates market resources, drives engineering, retail, and promotes market development. On the other hand, it integrates customer resources and establishes long-term relationships with real estate developers, enterprises, design companies, engineering companies, and decoration companies. The strategic cooperation provides lighting design and consulting services, establishes customer brand loyalty, effectively enhances brand value and enhances reputation. The experiential marketing model of “Light Environment Experience Hall” will provide a powerful impetus for the rapid development of NVC Lighting, and will surely bring a strong impetus to the innovation and upgrade of the industry marketing model.

Home lighting experience area

Provide customers with an overall "light environment" solution

"Light" is actually a kind of building material. "Environment" is the space on which human beings depend. The focus of NVC lighting is to combine "light" and "environment" perfectly. People are part of the environment, and the light emphasizes people and also expresses the relationship with the environment, and clearly shows the attributes and uses of the environment. It can be said that no one's light environment is meaningless, which is the core foundation of the "light environment" people-oriented.

Ring LED lighting experience area

Therefore, NVC clearly understands the importance of the "light environment" in the field of lighting, and this importance is being paid more and more attention and attention in the state of being ignored for a long time. Therefore, in a straightforward way to express the reality of consumer interest in NVC NVC lighting: NVC finally provides customers with a "light environment."

Outdoor lighting experience area